How does every door direct mail work?
Written by Emmanuel Foret
Understanding Every Door Direct Mail (EDDM)
In today’s fast-paced digital world, where emails and online ads inundate consumers, it’s easy to overlook the enduring power of traditional direct mail marketing. Yet, Every Door Direct Mail (EDDM) remains a potent tool, particularly for local businesses seeking to connect with their communities. So, how does Every Door Direct Mail work, and is it the right choice for your marketing needs? Let’s explore.
Cost-Effectiveness of EDDM
One of the most compelling aspects of EDDM is its cost-effectiveness. Unlike traditional direct mail campaigns that require purchasing mailing lists and paying higher postage rates, EDDM offers discounted postage rates of just $0.20 per piece. Additionally, there’s no need to invest in address lists, saving both time and money.
Choosing the Right EDDM Option
But is EDDM the right choice for your business? If your products or services appeal to a broad audience within a specific area, then EDDM could be a perfect fit. Businesses such as restaurants, retailers, healthcare providers, and home improvement companies can benefit significantly from EDDM campaigns.
Understanding EDDM Costs
Now, let’s address the question: How much does Every Door Direct Mail cost? The base rates set by USPS are $0.20 per piece for EDDM Retail and $0.168 per piece for EDDM BMEU. These rates may vary based on the number of pieces and account level. While EDDM Retail is more accessible for smaller campaigns, EDDM BMEU offers lower rates for larger volumes.
Maximizing the Impact of Your EDDM Campaign
So, who stands to benefit the most from EDDM? Businesses with localized customer bases, such as restaurants, medical practices, and home improvement contractors, are prime candidates. Non-profit organizations can also leverage EDDM to spread their message and attract support.
Tips for Success with EDDM
To make the most of your EDDM campaign, it’s essential to set clear goals, craft compelling messaging, and offer incentives to recipients. By incorporating elements like discounts, interactive features, and trackable metrics, you can maximize the impact of your campaign and measure its success.
Final thoughts
In conclusion, Every Door Direct Mail presents a valuable opportunity for businesses to engage with their communities and drive results. Whether you’re a small local eatery or a national retailer expanding into new markets, EDDM offers a cost-effective and targeted approach to marketing. So why wait? Unlock the power of EDDM for your business today and watch your outreach soar.
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